{"id":3922,"date":"2024-08-27T14:35:46","date_gmt":"2024-08-27T14:35:46","guid":{"rendered":"https:\/\/beabout.pl\/holcim-poland\/"},"modified":"2024-09-09T11:03:47","modified_gmt":"2024-09-09T11:03:47","slug":"holcim-poland","status":"publish","type":"post","link":"https:\/\/beabout.pl\/en\/holcim-poland\/","title":{"rendered":"Holcim Poland"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3922\" class=\"elementor elementor-3922 elementor-1027\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-612ebda9 e-con-full e-flex e-con e-parent\" data-id=\"612ebda9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4ef36f9e e-flex e-con-boxed e-con e-child\" data-id=\"4ef36f9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5abe0169 elementor-widget-mobile__width-initial elementor-widget elementor-widget-theme-site-logo elementor-widget-image\" data-id=\"5abe0169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-site-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/beabout.pl\/en\/\">\n\t\t\t<img decoding=\"async\" width=\"191\" height=\"51\" src=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/BA_Logo.svg\" class=\"attachment-full size-full wp-image-29\" alt=\"\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dbbbe5d elementor-widget elementor-widget-text-editor\" data-id=\"4dbbbe5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>EN<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53413588 e-flex e-con-boxed e-con e-child\" data-id=\"53413588\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-11366f3d e-con-full e-flex e-con e-child\" data-id=\"11366f3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58d27c92 elementor-widget elementor-widget-image\" data-id=\"58d27c92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1632\" height=\"1820\" src=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-hero.webp\" class=\"attachment-full size-full wp-image-3035\" alt=\"\" srcset=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-hero.webp 1632w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-hero-269x300.webp 269w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-hero-918x1024.webp 918w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-hero-768x856.webp 768w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-hero-1377x1536.webp 1377w\" sizes=\"(max-width: 1632px) 100vw, 1632px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a418e84 e-flex e-con-boxed e-con e-child\" data-id=\"a418e84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30b175bc elementor-widget elementor-widget-text-editor\" data-id=\"30b175bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"breadcrumb_offer\"><a href=\"\/#portfolio\">PORTFOLIO<\/a><\/span><img decoding=\"async\" class=\"alignnone size-full wp-image-1100\" src=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/white_right.svg\" alt=\"\" width=\"6\" height=\"7\"><span class=\"breadcrumb_offer_details\">HOLCIM POLAND<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aaa09a8 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4aaa09a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/Holcim_Logo_2021_sRGB-1.svg\" title=\"Holcim_Logo_2021_sRGB 1\" alt=\"Holcim_Logo_2021_sRGB 1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6c259d elementor-widget elementor-widget-text-editor\" data-id=\"7c6c259d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFROM <span class=\"holcim_color\">REBRANDING<\/span><br><br>TO 360\u00b0 ACTIVITIES\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76fe35d8 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"76fe35d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/Holcim_Logo_2021_sRGB-1.svg\" title=\"Holcim_Logo_2021_sRGB 1\" alt=\"Holcim_Logo_2021_sRGB 1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11031622 elementor-widget elementor-widget-text-editor\" data-id=\"11031622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Preparing communication related to brand rebranding for employees and candidates. The second line of action is to build an employer branding strategy for the employer in the demanding industry of innovative building materials. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d43a85c e-con-full e-flex e-con e-parent\" data-id=\"d43a85c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e713b92 e-flex e-con-boxed e-con e-parent\" data-id=\"6e713b92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-628448ee elementor-widget elementor-widget-text-editor\" data-id=\"628448ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We conducted a rebranding campaign among Holcim Polska (formerly Lafarge) employees. \u2028We prepared communication and events for employees to help them become familiar with the new brand and the values it brings. After introducing a new name and strategic elements related to rebranding to the company, we focused on broadly understood employer branding.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-204fd50f e-con-full e-flex e-con e-parent\" data-id=\"204fd50f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60b51037 elementor-widget elementor-widget-image\" data-id=\"60b51037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-1-1024x576.webp\" class=\"attachment-large size-large wp-image-3032\" alt=\"\" srcset=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-1-1024x576.webp 1024w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-1-300x169.webp 300w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-1-768x432.webp 768w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-1-1536x864.webp 1536w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-1-2048x1152.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46bb9731 e-flex e-con-boxed e-con e-parent\" data-id=\"46bb9731\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f7c622 elementor-widget elementor-widget-text-editor\" data-id=\"1f7c622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We built an action strategy for the client based on cooperation with universities and academic entities, and activities in social media that support attracting students of engineering, especially mining, to participate in the Sustainable Scholarship Program prepared by us. In addition, we take care of all offline and online materials that build communication with employees and candidates. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cdd1e9 e-con-full e-flex e-con e-parent\" data-id=\"6cdd1e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abb1191 elementor-widget elementor-widget-image\" data-id=\"abb1191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"569\" src=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-2-1024x728.webp\" class=\"attachment-large size-large wp-image-3033\" alt=\"\" srcset=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-2-1024x728.webp 1024w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-2-300x213.webp 300w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-2-768x546.webp 768w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-2-1536x1092.webp 1536w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-2-2048x1456.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3ca9dc e-flex e-con-boxed e-con e-parent\" data-id=\"b3ca9dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7df9dd1 elementor-widget elementor-widget-text-editor\" data-id=\"7df9dd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>EXECUTION OF BRAND CAMPAIGN \u2022 SOCIAL MEDIA \u2022 PHOTO SHOOT \u2022 OFFLINE EVENTS \u2022 DESIGN \u2022 COPYWRITING <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc59d02 e-flex e-con-boxed e-con e-parent\" data-id=\"fc59d02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39d8baf elementor-widget elementor-widget-pp-video\" data-id=\"39d8baf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pp-video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"pp-video pp-video-type-youtube\" data-settings=\"{&quot;post_id&quot;:3922,&quot;widget_id&quot;:&quot;39d8baf&quot;}\">\n\t\t\t\t\t<div class=\"pp-video-container\">\n\t\t\t<div class=\"pp-video-play\" data-autoplay=\"0\">\n\t\t\t\t<div class=\"pp-media-overlay pp-video-overlay\"><\/div>\t\t\t\t<div class=\"pp-video-player\" data-src=\"https:\/\/www.youtube.com\/embed\/wUhNPzmFBLk?feature=oembed&amp;autoplay=1&amp;wmode=opaque&amp;start=0&amp;end=0&amp;loop=0&amp;controls=1&amp;mute=0&amp;rel=0&amp;modestbranding=0&amp;cc_load_policy=0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"pp-video-thumb\" src=\"https:\/\/i.ytimg.com\/vi\/wUhNPzmFBLk\/maxresdefault.jpg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pp-video-play-icon\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/Group-96.png\" alt=\"Group 96\">\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c1cee3 e-con-full e-flex e-con e-parent\" data-id=\"6c1cee3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4cd446 elementor-widget elementor-widget-image\" data-id=\"b4cd446\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-3-1024x576.webp\" class=\"attachment-large size-large wp-image-3034\" alt=\"\" srcset=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-3-1024x576.webp 1024w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-3-300x169.webp 300w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-3-768x432.webp 768w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-3-1536x864.webp 1536w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/holcim-3-2048x1152.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div 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ACTION.<\/p>\n","protected":false},"author":1,"featured_media":3635,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-3922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Be About | Hybrid Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beabout.pl\/en\/holcim-poland\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Be About | Hybrid Agency\" \/>\n<meta property=\"og:description\" content=\"FROM rebranding TO 360\u00b0 ACTION.\" \/>\n<meta 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