{"id":3947,"date":"2024-09-06T13:17:28","date_gmt":"2024-09-06T13:17:28","guid":{"rendered":"https:\/\/beabout.pl\/alcon\/"},"modified":"2024-09-09T11:46:23","modified_gmt":"2024-09-09T11:46:23","slug":"alcon","status":"publish","type":"post","link":"https:\/\/beabout.pl\/en\/alcon\/","title":{"rendered":"Alcon"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3947\" class=\"elementor elementor-3947 elementor-3126\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78550592 e-con-full e-flex e-con e-parent\" data-id=\"78550592\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-53be32ac e-flex e-con-boxed e-con e-child\" data-id=\"53be32ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-156021c3 elementor-widget-mobile__width-initial elementor-widget elementor-widget-theme-site-logo elementor-widget-image\" data-id=\"156021c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-site-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/beabout.pl\/en\/\">\n\t\t\t<img decoding=\"async\" width=\"191\" height=\"51\" src=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/BA_Logo.svg\" class=\"attachment-full size-full wp-image-29\" alt=\"\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-798ea8e3 elementor-widget elementor-widget-text-editor\" data-id=\"798ea8e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>EN<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a89c197 e-flex e-con-boxed e-con e-child\" data-id=\"3a89c197\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4bdcca97 e-con-full e-flex e-con e-child\" data-id=\"4bdcca97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1130bf elementor-widget elementor-widget-image\" data-id=\"c1130bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1632\" height=\"1820\" src=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-hero.webp\" class=\"attachment-full size-full wp-image-3133\" alt=\"\" srcset=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-hero.webp 1632w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-hero-269x300.webp 269w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-hero-918x1024.webp 918w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-hero-768x856.webp 768w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-hero-1377x1536.webp 1377w\" sizes=\"(max-width: 1632px) 100vw, 1632px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45406e37 e-flex e-con-boxed e-con e-child\" data-id=\"45406e37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-249fd3f7 elementor-widget elementor-widget-text-editor\" data-id=\"249fd3f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"breadcrumb_offer\"><a href=\"\/#portfolio\">PORTFOLIO<\/a><\/span><img decoding=\"async\" class=\"alignnone size-full wp-image-1100\" src=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/08\/white_right.svg\" alt=\"\" width=\"6\" height=\"7\"><span class=\"breadcrumb_offer_details\">ALCON<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6521b3f8 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"6521b3f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon_logo.svg\" title=\"alcon_logo\" alt=\"alcon_logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-795ab16b elementor-widget elementor-widget-text-editor\" data-id=\"795ab16b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>EB 360\u00b0 SUPPORT<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff7040f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"4ff7040f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon_logo.svg\" title=\"alcon_logo\" alt=\"alcon_logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30ae0f9 elementor-widget elementor-widget-text-editor\" data-id=\"30ae0f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating the Employee Value Proposition for the Alcon Global Services brand and developing an employer communication strategy based on the conducted \u2018dyad of friendship\u2019 surveys, which examine the satisfaction and opinions of Alcon employees. Assisted by benchmarking and analysis of the Client\u2019s past activities. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a0fdd62 e-flex e-con-boxed e-con e-parent\" data-id=\"6a0fdd62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27f24671 elementor-widget elementor-widget-text-editor\" data-id=\"27f24671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We conducted research among the company\u2019s employees, and on this basis, we have prepared an interpretation of the global EVP as well as the tone of voice. We maintain an employee ambassador programme as part of our regular service, which has been recognised and appreciated worldwide. \u2028We conducted training sessions on Social Media, personal branding development, video content creation and even the use of AI in the GPT4 model. We have created a multitude of textual, graphic and video content, utilised both internally and externally in global structures, as well as in AGS marketing. We have designed an attractive, standout trade fair booth, and we have also comprehensively created profiles on recruitment platforms.    <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-321100c3 e-con-full e-flex e-con e-parent\" data-id=\"321100c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16aba9d2 elementor-widget elementor-widget-image\" data-id=\"16aba9d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"505\" src=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-1-1024x647.webp\" class=\"attachment-large size-large wp-image-3128\" alt=\"\" srcset=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-1-1024x647.webp 1024w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-1-300x190.webp 300w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-1-768x485.webp 768w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-1-1536x971.webp 1536w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-1-2048x1294.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5733ab17 e-flex e-con-boxed e-con e-parent\" data-id=\"5733ab17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1248de3d elementor-widget elementor-widget-text-editor\" data-id=\"1248de3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>WORKPLACE AND ENVIRONMENT \u2022 EMPLOYER BRANDING \u2022 SOCIAL MEDIA \u2022 AMBASSADOR PROGRAMME \u2022 AI \u2022 VIDEO \u2022 PHOTO SHOOTS \u2022 COPYWRITING \u2022 JOB FAIRS \u2022 360 SUPPORT \u2022 DESIGN<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89d1250 e-flex e-con-boxed e-con e-parent\" data-id=\"89d1250\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-91bb1b3 e-con-full e-flex e-con e-child\" data-id=\"91bb1b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a28f6ff elementor-widget elementor-widget-image\" data-id=\"a28f6ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-2-1024x1024.webp\" class=\"attachment-large size-large wp-image-3129\" alt=\"\" srcset=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-2-1024x1024.webp 1024w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-2-300x300.webp 300w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-2-150x150.webp 150w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-2-768x768.webp 768w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-2.webp 1516w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8841863 e-con-full e-flex e-con e-child\" data-id=\"8841863\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4d558ea e-con-full e-flex e-con e-child\" data-id=\"4d558ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff7fe elementor-widget elementor-widget-image\" data-id=\"0cff7fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"608\" src=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-3.webp\" class=\"attachment-large size-large wp-image-3130\" alt=\"\" srcset=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-3.webp 958w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-3-300x228.webp 300w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-3-768x584.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2d8036 e-con-full e-flex e-con e-child\" data-id=\"a2d8036\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3f191 elementor-widget elementor-widget-image\" data-id=\"5b3f191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"608\" src=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-4.webp\" class=\"attachment-large size-large wp-image-3131\" alt=\"\" srcset=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-4.webp 958w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-4-300x228.webp 300w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-4-768x584.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-845b52e e-con-full e-flex e-con e-parent\" data-id=\"845b52e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49e8211 elementor-widget elementor-widget-image\" data-id=\"49e8211\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"511\" src=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-5-1024x654.webp\" class=\"attachment-large size-large wp-image-3132\" alt=\"\" srcset=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-5-1024x654.webp 1024w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-5-300x191.webp 300w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-5-768x490.webp 768w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-5-1536x980.webp 1536w, https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon-5-2048x1307.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3726fa e-flex e-con-boxed e-con e-parent\" data-id=\"d3726fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4491208 elementor-widget elementor-widget-pp-video\" data-id=\"4491208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pp-video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"pp-video pp-video-type-youtube\" data-settings=\"{&quot;post_id&quot;:3947,&quot;widget_id&quot;:&quot;4491208&quot;}\">\n\t\t\t\t\t<div class=\"pp-video-container\">\n\t\t\t<div class=\"pp-video-play\" data-autoplay=\"0\">\n\t\t\t\t<div class=\"pp-media-overlay pp-video-overlay\"><\/div>\t\t\t\t<div class=\"pp-video-player\" data-src=\"https:\/\/www.youtube.com\/embed\/3m1JACpvcpQ?feature=oembed&amp;autoplay=1&amp;wmode=opaque&amp;start=0&amp;end=0&amp;loop=0&amp;controls=1&amp;mute=0&amp;rel=0&amp;modestbranding=0&amp;cc_load_policy=0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"pp-video-thumb\" src=\"https:\/\/i.ytimg.com\/vi\/3m1JACpvcpQ\/maxresdefault.jpg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pp-video-play-icon\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/beabout.pl\/wp-content\/uploads\/2024\/09\/alcon_player.png\" alt=\"alcon_player\">\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b564cf3 e-flex e-con-boxed e-con e-parent\" data-id=\"3b564cf3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-581b9747 elementor-widget elementor-widget-post-navigation\" data-id=\"581b9747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/beabout.pl\/en\/clouds-on-mars\/\" rel=\"prev\"><span 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SUPPORT<\/p>\n","protected":false},"author":1,"featured_media":3629,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-3947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Be About | Hybrid Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beabout.pl\/en\/alcon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Be About | Hybrid Agency\" \/>\n<meta property=\"og:description\" content=\"EB 360\u00b0 SUPPORT\" \/>\n<meta property=\"og:url\" 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