{"id":5404,"date":"2024-01-02T13:13:00","date_gmt":"2024-01-02T13:13:00","guid":{"rendered":"https:\/\/beabout.pl\/uniqa-2\/"},"modified":"2025-09-25T10:11:52","modified_gmt":"2025-09-25T10:11:52","slug":"uniqa-2","status":"publish","type":"post","link":"https:\/\/beabout.pl\/en\/uniqa-2\/","title":{"rendered":"Uniqa"},"content":{"rendered":"\t\t
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EN<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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PORTFOLIO<\/a><\/span>\"\"TOGETHER AT UNIQA<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tEXTERNAL CAMPAIGN AT UNIQA WE RE IN THIS TOGETHER\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For UNIQA, we delivered a comprehensive outdoor campaign titled \u201cAt UNIQA, we\u2019re in this together | Want to be part of something bigger?\u201d, handling the creative concept, script and production of the main video, the campaign key visual, the design and content of the campaign landing page, as well as the full copy package for digital and media activities.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\"\"Main award in the corporate image film category and a distinction in the external campaign category at the Employer Branding Excellence Awards.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The campaign was rooted in UNIQA\u2019s internal cultural program \u201cRespect, not hate\u201d.
We created an emotional video based on authentic stories from employees selected through an internal casting \u2013 no actors, no script. Stories of hate, stereotypes, and exclusion gained power through their honesty, intimate format, and strong visual layer. Thoughtful symbolism (e.g., the transition from black and white to color) and a consistent visual identity emphasized the core message: we are united despite our differences. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The campaign also included two video teasers, digital creatives (social, display), PR activities, and internal materials \u2013 posters with QR codes linking to the film, a photo exhibition of the campaign\u2019s protagonists, and an intranet activation. The project combined employer branding with an important social message, becoming a true expression of UNIQA\u2019s organizational culture. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The results?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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+236%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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increase in job applications<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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4,2 mln<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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unique users reached<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Over 1 mln<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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full video views<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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+36,4%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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increase in cultural program ambassadors<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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MARKETING ACTIVITIES \u2022 CREATIVE CONCEPTS \u2022 VIDEO SPOT PRODUCTION <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/div>\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tPrevious project<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tNext project<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Outdoor Campaign\u2028
\nAt UNIQA, we\u2019re in this together<\/p>\n","protected":false},"author":1,"featured_media":5470,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,21],"tags":[],"class_list":["post-5404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii","category-portfolio-en"],"yoast_head":"\nBe About | Hybrid Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beabout.pl\/en\/uniqa-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Be About | Hybrid Agency\" \/>\n<meta property=\"og:description\" content=\"Outdoor Campaign\u2028 At UNIQA, we\u2019re in this together\" \/>\n<meta property=\"og:url\" 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