{"id":5406,"date":"2024-01-03T15:22:00","date_gmt":"2024-01-03T15:22:00","guid":{"rendered":"https:\/\/beabout.pl\/bank-bnp-paribas-2\/"},"modified":"2025-09-25T09:32:09","modified_gmt":"2025-09-25T09:32:09","slug":"bank-bnp-paribas-2","status":"publish","type":"post","link":"https:\/\/beabout.pl\/en\/bank-bnp-paribas-2\/","title":{"rendered":"BANK BNP PARIBAS"},"content":{"rendered":"\t\t
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EN<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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PORTFOLIO<\/a><\/span>\"\"BANK BNP PARIBAS LOCAL CAMPAIGN<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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SPOT CAMPAIGN WHAT CONNECTS BNP PARIBAS BANK WITH THE SILESIANS<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cWhat connects BNP Paribas Bank with the Silesians?\u201d \u2014 this question became the foundation of our employer branding campaign, created specifically with Upper Silesia in mind \u2014 from concept to production. The campaign was fully rooted in the local context, with deep respect for Silesian identity. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We were responsible for the creative concept, scriptwriting, and production of the video campaign, featuring employees selected through an internal casting process \u2014 authentic, confident, and real individuals.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/div>\t\t\t\t
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Six video spots were created, each telling a different story and carrying a unique message, \u2028encapsulated in its own title:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Here you can do more<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Here you can feel important<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Here you can make an impact<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Here you can be yourself<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Here we\u2019re not afraid of courage<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Here you can speak plainly and act directly<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/div>\t\t\t\t
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The spots were broadcast on social media platforms: Meta, TikTok, and YouTube, and the entire campaign was part of the #UnexpectedJobs concept. This is an example of a campaign that not only strengthens the employer\u2019s image, but also genuinely listens to and amplifies the voice of the community. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MARKETING ACTIVITIES \u2022 CREATIVE CONCEPTS \u2022 VIDEO SPOT PRODUCTION <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\tPrevious project<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tNext project<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Spot Campaign\u2028What connects BNP Paribas Bank
with the Silesians?<\/p>\n","protected":false},"author":1,"featured_media":5462,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,21],"tags":[],"class_list":["post-5406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii","category-portfolio-en"],"yoast_head":"\nBe About | Hybrid Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beabout.pl\/en\/bank-bnp-paribas-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Be About | Hybrid Agency\" \/>\n<meta property=\"og:description\" content=\"Spot Campaign\u2028What connects BNP Paribas Bank with the Silesians?\" \/>\n<meta property=\"og:url\" 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