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PR and Personal Branding: Building a Strong Personal Brand

Personal branding and public relations (PR) are key elements of building a strong personal brand. In the era of social media and growing competition, an effective personal branding strategy can significantly impact your career and professional image.

What is Personal Branding?

Personal branding is the process of creating and promoting your professional image. It involves consciously building your name and reputation in the eyes of others.

The Role of PR in Personal Branding

Public relations (PR) plays a key role in personal branding. An effective PR strategy allows you to build a positive image, manage your reputation and communicate with the media.

Key Elements of Personal Branding

  1. Authenticity: Your personal brand must be authentic and consistent with your values and personality.

  2. Consistency: Consistency in communication and actions helps build credibility.

  3. Visibility: Being active on social and industry media allows you to increase your visibility and reach.

How to Build a Strong Personal Brand?

  1. Define your goals: Define what you want to achieve with personal branding.

  2. Identify your target audience: Find out who your audience is and how you can reach them.

  3. Create valuable content: Publish content that is interesting and useful to your target group.

Summary

Effective personal branding and PR can significantly impact your professional career and image. Invest in authenticity, consistency and visibility to build a strong personal brand that will attract attention and trust.

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katarzyna życińska

ceo 38 group

I’ve been the CEO of 38PR Content Communication for over 10 years, a distinguished and awarded agency on the Polish market, and for over 20 years I’ve been lucky to work for brands that I value and like. Marketing, advertising, and PR are areas that constantly inspire me and raise the bar for more and more interesting activities.

I know how important today are modern forms of communication that achieve the intended goals and effectively reach the recipient. That is why, by creating substantive materials tailored to the needs of the media, arranging captivating interviews or organizing interesting press conferences and briefings, we inspire journalists, ensuring the presence of brands in the media. My long-term and cooperation with the media industry means that each of the parties involved in the relationship benefits from the activities we undertake.
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Urszula Piotrowska-Topa Dominika Beliniak

FOUNDERS OF MINDSPARK

Urszula
Producer, creative, manager. I’ve been involved in the events’ industry for over 18 years. I’ve been a juror of the MP Power Awards competition for many years. My portfolio includes events of various types, including mass events, television galas, conferences, congresses, online events, picnics, and sports events.
Dominika
I’m an SKM SAR board member and a juror in industry competitions: Effie, Eventex, in the marketing communications industry for 16 years. My portfolio includes managing the creation and production of award-winning projects, among others. in: BEA Awards, Eventex, MP Power Awards, Kreatura, Złoty Spinacz, European Excellence Awards.
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piotr grządziel

ceo magnatalenta

I’m the managing director of MagnaTalenta, a company that introduces innovative solutions for leaders based on personal branding, employer branding and social selling. As the creator of the Top Personal Branding method, I work with business leaders, helping them build strong, distinctive and effective personal brands.

I’ve been successfully combining marketing, communication and sales for 15 years, implementing projects for various industries. I’m a LinkedIn influencer, a speaker at TEDx and marketing, sales and IT conferences in Poland and abroad.

Julia Izmałkowa

ceo izmałkowa

I’m the founder and CEO of IZMALKOWA, the first strategic and research agency in Europe specializing in the use of the psychology of lies for marketing and business. I’ve developed my own research method – combining ethnography, psychology, and sociology to help companies find strategic insights that are used to create unique communication, innovative products and a more friendly organizational culture.

I’m a psychologist, lecturer and international speaker. I was the only Pole in history to appear as a speaker at Cannes Lions three times. My lectures and workshops also took place at Eurobest, Spikes (Asia), FOM (UK), Lynx (Middle East) and the Flow Festival (India), where I shared the stage with people such as Rodger Frisk (marketing and media strategist of Barak Obama) , W Chan Kim (founder of Blue Ocean Strategy Institute), Charles Adler (founder of Kickstarter), etc.

My goal is to educate in the field of psychology – demonstrate the necessity of using psychology in business and management, and privately I run a blog psychomama_julia, where I promote equal parenting.
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KARINA HERTEL

ceo brand lift

I’m the co-founder and managing director of BrandLift, an agency specializing in building relationships between brands and their clients. We effectively connect creators with business as part of campaigns with nano and micro-influencers and the biggest creators.

Thanks to my 15 years of experience in the media, including the position of managing director at Ringier Axel Springer Polska, I know how dynamically the world of marketing is changing thanks to new technologies. BrandLift created an original technological platform that provides, among others: supervision of campaign implementation in real time. In our daily work, we use tools to verify influencers in terms of quality and reach optimization, so that the campaign effects bring maximum benefits to our clients.

We cooperate with the largest brands such as Beiersdorf, Avon, Rossmann, Żabka, BP, Polkomtel, BauschLomb and Warta.
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