Be About | Hybrid Agency

PL

if you want
to be desired,
be about you.

Jeśli chcesz być pożądany,
PO PROSTU BĄDŹ SOBĄ.

If you want

to be desired

be about you.

GET TO KNOW US

WE HAVE COMPLETED PROJECTS THAT HAD THEIR PREMIERE IN 20 COUNTRIES AROUND
THE WORLD

The success of any project depends on the competence and synergy of the people who create it. Therefore, to effectively support you in your daily business and carry out exceptional campaigns and events, we have created the first hybrid agency in Poland. The hybrid is the market’s only perfect blend of the competencies of partners who make up Be About | Hybrid Agency, yielding incredible results.

We know that especially today, brands actions are an amalgamation of areas such as employer branding, marketing, and PR – which include internal and external communications, recruitment, benefits, development programmes, CSR, events and technological projects. All this through the use of online and offline channels.

Best Employer Brand Management Event

European Employer Brand Management Awards 2022

Best Communication of the Employer Brand to the External Audience

European Employer Brand Management Awards 2022

Best Employer Brand Management Event

European Employer Brand Management Awards 2024

Best Employer Brand Innovation

European Employer Brand Management Awards 2024

Best Employer Brand Management

European Employer Brand Management Awards 2024

Best Alignment of the Employer Value Proposition with Corporate Brand Values

European Employer Brand Management Awards 2024

Best Communication of the Employer Brand to the Internal Audience

European Employer Brand Management Awards 2024

Employer Branding

Złote Spinacze 2024

EB Innovation

Distinction Employer Branding Excellence Awards 2024

Key Visual

Distinction Employer Branding Excellence Awards 2024

Effective and Friendly Recruitment

HR Dream Team 2024 Award

OFFER

WHAT CAN WE
DO FOR YOU?

employer branding

employer branding

Employer brand positioning and strategy.
Creating and executing employer brand campaigns.
Support in the processes of: recruitment, preboarding, onboarding and offboarding.
Organizing workshops, training, and inspiring HR and marketing teams.
Analysis and optimization of image activities.
Campaigns attracting talents and running social media profiles.

Cooperation with influencers and brand reinforcement.
Creating marketing content: articles, posts, videos.
Planning and carrying out qualitative and quantitative research related to brand positioning or employee engagement.
Design and production of IT solutions supporting marketing and employer branding.

Marketing

Developing marketing strategies for products  and services.
Designing visual identification of brands.
Creating and developing websites.
Planning and implementation of online and offline advertising campaigns.
Advertising, including video spots and graphics.
Managing social media campaigns.

Event

Creating creative concepts for events.
Planning and coordination of locations and logistics.
Budget management and negotiations with suppliers.
Designing and decorating the event space.
Technical organization and AV (audio-video) support.
Comprehensive event management.
Event promotion in social and traditional media.

research

Market research and trend targeting.
Competition and positioning analysis.
Internal and external research.
Focus group research.
Quantitative research.
Qualitative research.
Data analysis and strategic reports.

OFFER

WHAT CAN WE
DO FOR YOU?

EMPLOYER BRANDING

Employer brand positioning and strategy.
Creating and executing employer brand campaigns.
Support in the processes of: recruitment, preboarding, onboarding and offboarding.
Organizing workshops, training, and inspiring HR and marketing teams.
Analysis and optimization of image activities.
Campaigns attracting talents and running social media profiles.

Cooperation with influencers and brand reinforcement.
Creating marketing content: articles, posts, videos.
Planning and carrying out qualitative and quantitative research related to brand positioning or employee engagement.
Design and production of IT solutions supporting marketing and employer branding.

Developing marketing strategies for products  and services.
Designing visual identification of brands.
Creating and developing websites.
Planning and implementation of online and offline advertising campaigns.
Advertising, including video spots and graphics.
Managing social media campaigns.

Creating creative concepts for events.
Planning and coordination of locations and logistics.
Budget management and negotiations with suppliers.
Designing and decorating the event space.
Technical organization and AV (audio-video) support.
Comprehensive event management.
Event promotion in social and traditional media.

Market research and trend targeting.
Competition and positioning analysis.
Internal and external research.
Focus group research.
Quantitative research.
Qualitative research.
Data analysis and strategic reports.

portfolio

CLIENTS WE SUPPORT

projects we create

Bank BNP Paribas

Bank BNP Paribas

SPOT CAMPAIGN
#UNEXPECTEDJOBS

Circle K

NATIONWIDE CAMPAIGN
25 YEARS OF HOT DOG AT
CIRCLE K STATIONS

Sephora

360° EB I HR

Holcim

FROM rebranding TO 360° ACTION.

Uniqa

FROM STRATEGY TO
EVERYDAY SUPPORT
 IN EB ACTIVITIES

Phlov

COMPREHENSIVE MARKETING
WITH ANNA IN MAJORCA

See more of our projects

client reviews

Magdalena Kołodziejska

Marketing Communication Expert

I highly recommend Be About as a partner for creating graphic materials, photo shoots, and video production. Their professionalism and innovative approach are crucial to the success of every project we undertake together. Working with them is not only productive but also inspiring. Thanks to their creativity and dedication, every campaign becomes unique and grabs the attention of our clients!

Magdalena Pilarska

Employer Branding & Communication Manager

In working with an agency, the most important thing for me is a mature partnership and the ability to provide each other with the feeling that we are one team. Patryk, Weronika and Maciej have given us just such a feeling and are building it permanently. We appreciate the team's knowledge and experience, which we have had the opportunity to test while working together on strategic and creative solutions for us. Working on our first joint employer branding campaign showed us the team's tremendous commitment and extremely effective handling of the project under difficult time constraints. I'm glad that our paths have merged and we feel excited at the thought of further realizations. At the same time, we are reassured that we can jointly undertake bold, often complex and non-obvious realizations.

Wioleta Łoboda

Head of Marketing and Communications Central Europe

Be About supports us in managing social media and internal communication. We create content in several languages, including Slovak, Czech, and Polish. Together, we have completed many interesting and creative projects that effectively reached various target audiences.

Agnieszka Samborska-Szczepanik

HR and Internal Communication Senior Manager

Our two-year collaboration with Be About has resulted in many excellent employer branding initiatives. We have worked together on numerous interesting, developmental, and design-focused projects that have reached both our employees and candidates. This team, in addition to their professionalism, is characterized by a great deal of positive energy and genuinely makes us feel that they are not just an external partner but rather an internal collaborator. Highly recommended!

Magdalena Morgaś

Director of Organizational Culture, Recruitment and Employee Development Department

I started working with Be About when I was looking for a partner to guide the organization through the development of an EVP strategy in the challenging retail market. Openness to innovation, focus on customer needs and flexible follow-through were what made me choose BeAbout to work with. Today, already working under different colors, our business relationship continues and bears further fruit along the path of the employee life cycle, from attracting an employee to the company through recruitment, onboarding, as well as internal initiatives to support their development. The elements I bet on a long time ago still have a steady resonance, to which I would add a great atmosphere for ongoing contact, quick responsiveness and constant follow-through with changing needs.

Zdecydowanie polecam agencję Be About jako partnera do tworzenia materiałów graficznych, sesji zdjęciowych i produkcji wideo. Ich profesjonalizm i innowacyjne podejście są kluczowe dla sukcesu każdego projektu, który wspólnie realizujemy. Współpraca z nimi jest nie tylko produktywna, ale i inspirująca. Dzięki ich kreatywności i zaangażowaniu każda kampania staje się wyjątkowa i przyciąga uwagę naszych klientów!

Magdalena Kołodziejska
Marketing Communication Expert

W pracy z agencją najważniejsze dla mnie jest dojrzałe partnerstwo i umiejętność zapewniania sobie wzajemnie poczucia, że jesteśmy jednym zespołem. Patryk, Weronika i Maciej dali nam takie właśnie poczucie i trwale je budują. Doceniamy wiedzę i doświadczenie zespołu, które mieliśmy okazje sprawdzić podczas współpracy przy strategicznychi kreatywnych rozwiązaniach dla nas.  Praca nad pierwszą wspólną kampanią employer brandingową pokazała nam ogromne zaangażowanie zespołu  i niezwykle skuteczne prowadzenie projektu w trudnych warunkach czasowych. Cieszę się, że nasze drogi się połączyły i czujemy ekscytację na myśl  o kolejnych realizacjach. Jednocześnie jesteśmy spokojni, że możemy wspólnie podejmować odważne, często skomplikowane i nieoczywiste realizacje.

Magdalena Pilarska
Employer Branding & Communication Manager

Be About wspiera nas w prowadzeniu mediów społecznościowych oraz  w komunikacji wewnętrznej. Tworzymy treści w kilku językach  m.in. słowackim, czeskim i polskim. Wspólnie zrealizowaliśmy wiele interesujących i kreatywnych projektów, które skutecznie trafiły  do różnych grup docelowych.

Wioleta Łoboda
Head of Marketing and Communications Central Europe

Nasza dwuletnia współpraca z agencją Be About zaowocowała wieloma świetnymi działaniami z zakresu employer brandingu. Zrobiliśmy razem wiele ciekawych, rozwojowych, a w dodatku designerskich projektów, które trafiły do naszych pracowników i kandydatów. Ten zespół oprócz profesjonalizmu cechuje duża dawka pozytywnej energii i serio czuje się we współpracy, że nie są zewnętrznym partnerem, a jakby wewnętrznym współpracownikiem. Polecam!

Agnieszka Samborska-Szczepanik
HR and Internal Communication  Senior Manager

Współpracę z BeAbout rozpoczęłam w momencie, kiedy szukałam partnera, który poprowadzi organizację przez wypracowanie strategii EVP na niełatwym retailowym rynku. Otwartość na innowacje, nastawienie na potrzeby klienta i elastyczne podążanie za nimi to było to co zaważyło na wyborze BeAbout do współpracy. Dziś, pracując już pod innymi barwami nasza biznesowa relacja trwa nadal i rodzi kolejne owoce na ścieżce cyklu życia pracownika, od przyciągnięcia go do firmy poprzez rekrutację, onboarding, a także wewnętrzne inicjatywy wspierające jego rozwój. Elementy, na które postawiłam dawno temu mają wciąż stałe odzwierciedlenie, do tego dodałabym jeszcze świetną atmosferę w bieżącym kontakcie, szybką responsywność i ciągłe podążanie za zmieniającymi się potrzebami.

Magdalena Morgaś
Director of Organizational Culture, Recruitment and Employee Development Department

Team

We have the skills
to support your business

Our team consists of experienced specialists to combine knowledge and  creativity to deliver solutions tailored to each client’s unique needs. With passion and commitment, we build the value of your brand, supporting its development  at every stage.

Hybrid strength

Our Hybrid Partners are specialists in PR, market research, personal branding, training and media purchasing, offering comprehensive support that allows you to fully use the potential of your brand. Together, we create synergistic solutions that translate into real results and development of your business.

Karina Hertel

CEO BRAND LIFT

Julia Izmałkowa

CEO IZMAŁKOWA

Piotr Grządziel

CEO MAGNATALENTA

Urszula Piotrowska-Topa
Dominika Beliniak

FOUNDERS OF MINDSPARK

Katarzyna Życińska

CEO 38GROUP

CONTACT

WE WANT TO SUPPORT YOU IN YOUR DAILY BUSINESS
 AND ORGANIZE EXCEPTIONAL projects.

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