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Best Marketing Strategies for 2024: A Guide for Businesses

The year 2024 brings new challenges and opportunities in the world of marketing. In a dynamically changing business environment, it is crucial to follow the latest trends and implement effective marketing strategies. In this guide, we'll share the best marketing strategies for 2024 that will help your business stand out from the competition.

Sustainable Marketing

In 2024, the importance of sustainable marketing is growing. Customers are increasingly choosing companies that care about the environment and society. Implementing green practices and promoting social responsibility can attract conscious consumers and strengthen your brand image.

Personalization and Automation

Personalization is the key to effective marketing in 2024. Thanks to advanced analytical tools, you can tailor your marketing messages to the individual needs of your customers. Automation of marketing processes allows you to effectively manage campaigns and increase their effectiveness.

Influencer Marketing

Cooperation with influencers remains one of the most effective marketing strategies. Choosing the right influencers who have authentic relationships with their followers can significantly increase the reach and engagement of your campaign.

Content Marketing

Content marketing continues to play a key role in marketing strategies. Creating valuable content that responds to customer needs and questions helps build an engaged community and strengthens search engine positioning.

Video Marketing

Wideo staje się dominującą formą komunikacji w 2024 roku. Tworzenie angażujących filmów promocyjnych, tutoriali i transmisji na żywo może przyciągnąć uwagę klientów i zwiększyć konwersje.

Use of Artificial Intelligence

Artificial intelligence (AI) is revolutionizing marketing, enabling more precise targeting and personalization of campaigns. AI can analyze huge amounts of data, predict trends and optimize marketing activities in real time. AI tools like chatbots can improve customer service and increase engagement.

Summary

Implementing the latest marketing strategies allows companies to remain competitive and effectively reach customers. 2024 brings many new opportunities that are worth taking advantage of to build a strong and recognizable brand. Investing in sustainable marketing, personalization, cooperation with influencers, content marketing, video marketing and artificial intelligence can bring tangible benefits to your company.

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katarzyna życińska

ceo 38 group

I’ve been the CEO of 38PR Content Communication for over 10 years, a distinguished and awarded agency on the Polish market, and for over 20 years I’ve been lucky to work for brands that I value and like. Marketing, advertising, and PR are areas that constantly inspire me and raise the bar for more and more interesting activities.

I know how important today are modern forms of communication that achieve the intended goals and effectively reach the recipient. That is why, by creating substantive materials tailored to the needs of the media, arranging captivating interviews or organizing interesting press conferences and briefings, we inspire journalists, ensuring the presence of brands in the media. My long-term and cooperation with the media industry means that each of the parties involved in the relationship benefits from the activities we undertake.
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Urszula Piotrowska-Topa Dominika Beliniak

FOUNDERS OF MINDSPARK

Urszula
Producer, creative, manager. I’ve been involved in the events’ industry for over 18 years. I’ve been a juror of the MP Power Awards competition for many years. My portfolio includes events of various types, including mass events, television galas, conferences, congresses, online events, picnics, and sports events.
Dominika
I’m an SKM SAR board member and a juror in industry competitions: Effie, Eventex, in the marketing communications industry for 16 years. My portfolio includes managing the creation and production of award-winning projects, among others. in: BEA Awards, Eventex, MP Power Awards, Kreatura, Złoty Spinacz, European Excellence Awards.
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piotr grządziel

ceo magnatalenta

I’m the managing director of MagnaTalenta, a company that introduces innovative solutions for leaders based on personal branding, employer branding and social selling. As the creator of the Top Personal Branding method, I work with business leaders, helping them build strong, distinctive and effective personal brands.

I’ve been successfully combining marketing, communication and sales for 15 years, implementing projects for various industries. I’m a LinkedIn influencer, a speaker at TEDx and marketing, sales and IT conferences in Poland and abroad.

Julia Izmałkowa

ceo izmałkowa

I’m the founder and CEO of IZMALKOWA, the first strategic and research agency in Europe specializing in the use of the psychology of lies for marketing and business. I’ve developed my own research method – combining ethnography, psychology, and sociology to help companies find strategic insights that are used to create unique communication, innovative products and a more friendly organizational culture.

I’m a psychologist, lecturer and international speaker. I was the only Pole in history to appear as a speaker at Cannes Lions three times. My lectures and workshops also took place at Eurobest, Spikes (Asia), FOM (UK), Lynx (Middle East) and the Flow Festival (India), where I shared the stage with people such as Rodger Frisk (marketing and media strategist of Barak Obama) , W Chan Kim (founder of Blue Ocean Strategy Institute), Charles Adler (founder of Kickstarter), etc.

My goal is to educate in the field of psychology – demonstrate the necessity of using psychology in business and management, and privately I run a blog psychomama_julia, where I promote equal parenting.
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KARINA HERTEL

ceo brand lift

I’m the co-founder and managing director of BrandLift, an agency specializing in building relationships between brands and their clients. We effectively connect creators with business as part of campaigns with nano and micro-influencers and the biggest creators.

Thanks to my 15 years of experience in the media, including the position of managing director at Ringier Axel Springer Polska, I know how dynamically the world of marketing is changing thanks to new technologies. BrandLift created an original technological platform that provides, among others: supervision of campaign implementation in real time. In our daily work, we use tools to verify influencers in terms of quality and reach optimization, so that the campaign effects bring maximum benefits to our clients.

We cooperate with the largest brands such as Beiersdorf, Avon, Rossmann, Żabka, BP, Polkomtel, BauschLomb and Warta.
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