Be About | Hybrid Agency

PORTFOLIOBANK BNP PARIBAS LOCAL CAMPAIGN

SPOT CAMPAIGN WHAT CONNECTS BNP PARIBAS BANK WITH THE SILESIANS

“What connects BNP Paribas Bank with the Silesians?” — this question became the foundation of our employer branding campaign, created specifically with Upper Silesia in mind — from concept to production. The campaign was fully rooted in the local context, with deep respect for Silesian identity.

We were responsible for the creative concept, scriptwriting, and production of the video campaign, featuring employees selected through an internal casting process — authentic, confident, and real individuals.

Six video spots were created, each telling a different story and carrying a unique message,  encapsulated in its own title:

Here you can do more

Here you can feel important

Here you can make an impact

Here you can be yourself

Here we’re not afraid of courage

Here you can speak plainly and act directly

The spots were broadcast on social media platforms: Meta, TikTok, and YouTube, and the entire campaign was part of the #UnexpectedJobs concept. This is an example of a campaign that not only strengthens the employer’s image, but also genuinely listens to and amplifies the voice of the community.

MARKETING ACTIVITIES • CREATIVE CONCEPTS • VIDEO SPOT PRODUCTION