PORTFOLIOMAGICAL ORIENT
EVENT
MAGICAL ORIENT
In cooperation with the MindSpark agency, we organized a unique event for the employees of Polpharma Biologics. They came together to celebrate successes and strengthen the company’s key values – people and teamwork.
We were responsible for developing the main theme, the full creative concept, and the comprehensive visual design of the event. The guiding theme was the fairy-tale world of the Orient – sensual, colorful, full of aromas, and magical experiences. The attractions included, among others: an atmospheric Chillout Zone with shisha, a Beauty Corner with oriental makeup and jewelry, and the opportunity to create personalized perfumes. Guests could enjoy signature cocktails in the “Gin from Gin” zone and take part in exciting team competitions in the game Lagori – The Tower of Time.
During the “Enchanting the Taste” activity, participants guessed oriental spices, while in the “Palace of AI Illusions” – a digital photo booth – they were transported into virtual Eastern landscapes. The grand finale of the evening was the Treasure Chamber, where teams, after completing the game Journey through the Kingdom of the Orient, received their prizes. The evening will be remembered for a long time as an exceptional team-building experience.
The event took place simultaneously in two locations – Sopot and Warsaw – attracting nearly 1,000 participants. The program also included live concerts, DJ sets, belly dancing, interactive attractions, and digital communication, which extended the event’s impact online. The result? High satisfaction ratings (4.6/5), outstanding participant engagement, and a clear strengthening of Polpharma Biologics’ organizational culture.
A CREATIVE CONCEPTS • TEAM-BUILDING EVENT
CONTACT
katarzyna życińska
ceo 38 group
Urszula Piotrowska-Topa Dominika Beliniak
FOUNDERS OF MINDSPARK
piotr grządziel
ceo magnatalenta
Julia Izmałkowa
ceo izmałkowa
KARINA HERTEL
ceo brand lift