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Promoting Events on Social Media: Successful Strategies

Promoting events on social media is an effective way to increase reach and attendee engagement. With the right strategies, you can reach a wide audience and build buzz around your event. In this article, we will present well-tried techniques for promoting events on social media platforms.

Choosing the Right Platforms

The first step is to choose the right social media platforms that best suit your target audience. Facebook, Instagram, LinkedIn and Twitter are popular platforms for event promotion. Tailor your activities to the specifics of each platform.

Create Attractive Content

Attractive visual and written content is a key to capturing the attention of your audience. Create interesting graphics, videos, infographics and posts that stand out among other social media content. Ensure visual consistency with your brand identity.

Use of Hashtags and Tagging

Hashtags and tagging are effective tools to increase the reach of posts. Use popular hashtags related to your event topic and create your own unique hashtags. Tagging influencers, partners and sponsors can further increase the visibility of your posts.

Engaging Participants

Encourage participants to interact through competitions, surveys, questions and challenges. User participation in such activities increases engagement and makes them feel part of the event right from the promotion stage.

Collaboration with Influencers

Collaborating with influencers is an effective way to reach a larger audience. Choose influencers who are relevant to your event’s topic and have an authentic impact on their community. Influencers can promote your event through posts, live streaming and videos.

Paid advertising

Paid advertising on social media platforms allows you to precisely target your audience and increase the reach of your promotional campaign. Use advertising tools such as Facebook Ads, Instagram Ads and LinkedIn Ads to reach your target audience.

Summary

Promoting events on social media is an essential part of any event’s marketing strategy. Using the right platforms, creating compelling content, engaging participants and working with influencers are proven techniques that will increase reach and attendee engagement. Regular monitoring and optimisation of activities will lead you to the best results.

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ceo 38 group

I’ve been the CEO of 38PR Content Communication for over 10 years, a distinguished and awarded agency on the Polish market, and for over 20 years I’ve been lucky to work for brands that I value and like. Marketing, advertising, and PR are areas that constantly inspire me and raise the bar for more and more interesting activities.

I know how important today are modern forms of communication that achieve the intended goals and effectively reach the recipient. That is why, by creating substantive materials tailored to the needs of the media, arranging captivating interviews or organizing interesting press conferences and briefings, we inspire journalists, ensuring the presence of brands in the media. My long-term and cooperation with the media industry means that each of the parties involved in the relationship benefits from the activities we undertake.

Urszula Piotrowska-Topa Dominika Beliniak

FOUNDERS OF MINDSPARK

Urszula
Producer, creative, manager. I’ve been involved in the events’ industry for over 18 years. I’ve been a juror of the MP Power Awards competition for many years. My portfolio includes events of various types, including mass events, television galas, conferences, congresses, online events, picnics, and sports events.
Dominika
I’m an SKM SAR board member and a juror in industry competitions: Effie, Eventex, in the marketing communications industry for 16 years. My portfolio includes managing the creation and production of award-winning projects, among others. in: BEA Awards, Eventex, MP Power Awards, Kreatura, Złoty Spinacz, European Excellence Awards.

piotr grządziel

ceo magnatalenta

I’m the managing director of MagnaTalenta, a company that introduces innovative solutions for leaders based on personal branding, employer branding and social selling. As the creator of the Top Personal Branding method, I work with business leaders, helping them build strong, distinctive and effective personal brands.

I’ve been successfully combining marketing, communication and sales for 15 years, implementing projects for various industries. I’m a LinkedIn influencer, a speaker at TEDx and marketing, sales and IT conferences in Poland and abroad.

Julia Izmałkowa

ceo izmałkowa

I’m the founder and CEO of IZMALKOWA, the first strategic and research agency in Europe specializing in the use of the psychology of lies for marketing and business. I’ve developed my own research method – combining ethnography, psychology, and sociology to help companies find strategic insights that are used to create unique communication, innovative products and a more friendly organizational culture.

I’m a psychologist, lecturer and international speaker. I was the only Pole in history to appear as a speaker at Cannes Lions three times. My lectures and workshops also took place at Eurobest, Spikes (Asia), FOM (UK), Lynx (Middle East) and the Flow Festival (India), where I shared the stage with people such as Rodger Frisk (marketing and media strategist of Barak Obama) , W Chan Kim (founder of Blue Ocean Strategy Institute), Charles Adler (founder of Kickstarter), etc.

My goal is to educate in the field of psychology – demonstrate the necessity of using psychology in business and management, and privately I run a blog psychomama_julia, where I promote equal parenting.

KARINA HERTEL

ceo brand lift

I’m the co-founder and managing director of BrandLift, an agency specializing in building relationships between brands and their clients. We effectively connect creators with business as part of campaigns with nano and micro-influencers and the biggest creators.

Thanks to my 15 years of experience in the media, including the position of managing director at Ringier Axel Springer Polska, I know how dynamically the world of marketing is changing thanks to new technologies. BrandLift created an original technological platform that provides, among others: supervision of campaign implementation in real time. In our daily work, we use tools to verify influencers in terms of quality and reach optimization, so that the campaign effects bring maximum benefits to our clients.

We cooperate with the largest brands such as Beiersdorf, Avon, Rossmann, Żabka, BP, Polkomtel, BauschLomb and Warta.