EN
For UNIQA, we delivered a comprehensive outdoor campaign titled “At UNIQA, we’re in this together | Want to be part of something bigger?”, handling the creative concept, script and production of the main video, the campaign key visual, the design and content of the campaign landing page, as well as the full copy package for digital and media activities.
Main award in the corporate image film category and a distinction in the external campaign category at the Employer Branding Excellence Awards.The campaign was rooted in UNIQA’s internal cultural program “Respect, not hate”.
We created an emotional video based on authentic stories from employees selected through an internal casting – no actors, no script. Stories of hate, stereotypes, and exclusion gained power through their honesty, intimate format, and strong visual layer. Thoughtful symbolism (e.g., the transition from black and white to color) and a consistent visual identity emphasized the core message: we are united despite our differences.
The campaign also included two video teasers, digital creatives (social, display), PR activities, and internal materials – posters with QR codes linking to the film, a photo exhibition of the campaign’s protagonists, and an intranet activation. The project combined employer branding with an important social message, becoming a true expression of UNIQA’s organizational culture.
The results?
+236%
increase in job applications
4,2 mln
unique users reached
Over 1 mln
full video views
+36,4%
increase in cultural program ambassadors
MARKETING ACTIVITIES • CREATIVE CONCEPTS • VIDEO SPOT PRODUCTION
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