OFFERMARKETING

Marketing

Marketing is a key element of any business strategy that involves promoting products and services to attract and retain customers. Effective marketing covers a wide range of activities, from creating strategies and visual identification to managing advertising campaigns and content optimization. By understanding customer needs and using the right tools, marketing helps companies achieve their business goals.

Marketing Strategy is an action plan that a company uses to effectively promote its products and services. It consists of market analysis, identification of the target group, setting marketing goals and selecting appropriate tools and communication channels. An effective marketing strategy is the foundation for the success of any campaign.

Our Offer

As part of our marketing services, we offer comprehensive support in building and implementing effective promotional campaigns. Our activities include:

01.

Developing marketing strategies for products and services:

We help companies define and implement effective marketing strategies that increase their competitiveness on the market.

02.

Brand design:

We create unique and consistent visual identities
that distinguish brands from the competition.

03.

Creating and developing websites:

We design modern and functional websites that attract customers and increase conversions.

04.

Planning and implementation of online and offline advertising campaigns:

We organize comprehensive advertising campaigns that reach a wide audience and increase brand awareness.

05.

Production of advertising materials, including video spots and graphics:

We create professional advertising materials that effectively communicate the brand’s message.

06.

Social media campaign management:

We run campaigns on social media platforms that engage audiences and increase the brand’s reach.

07.

Promotional events and exhibitions:

We plan and implement promotional events that build a positive brand image and attract customers.

08.

Conducting market research and competition analysis:

We conduct market research and competition analyses to provide valuable information about the market and development opportunities.

09.

SEO optimization of websites and online content:

We improve the visibility of websites in search results through SEO optimization.

10.

Creating and managing marketing content (content marketing):

We produce valuable content that attracts and engages customers, supporting content marketing strategies.

Contact us to learn more about how our research services
can help your business succeed.

katarzyna życińska

ceo 38 group

I’ve been the CEO of 38PR Content Communication for over 10 years, a distinguished and awarded agency on the Polish market, and for over 20 years I’ve been lucky to work for brands that I value and like. Marketing, advertising, and PR are areas that constantly inspire me and raise the bar for more and more interesting activities.

I know how important today are modern forms of communication that achieve the intended goals and effectively reach the recipient. That is why, by creating substantive materials tailored to the needs of the media, arranging captivating interviews or organizing interesting press conferences and briefings, we inspire journalists, ensuring the presence of brands in the media. My long-term and cooperation with the media industry means that each of the parties involved in the relationship benefits from the activities we undertake.

Urszula Piotrowska-Topa Dominika Beliniak

FOUNDERS OF MINDSPARK

Urszula
Producer, creative, manager. I’ve been involved in the events’ industry for over 18 years. I’ve been a juror of the MP Power Awards competition for many years. My portfolio includes events of various types, including mass events, television galas, conferences, congresses, online events, picnics, and sports events.
Dominika
I’m an SKM SAR board member and a juror in industry competitions: Effie, Eventex, in the marketing communications industry for 16 years. My portfolio includes managing the creation and production of award-winning projects, among others. in: BEA Awards, Eventex, MP Power Awards, Kreatura, Złoty Spinacz, European Excellence Awards.

piotr grządziel

ceo magnatalenta

I’m the managing director of MagnaTalenta, a company that introduces innovative solutions for leaders based on personal branding, employer branding and social selling. As the creator of the Top Personal Branding method, I work with business leaders, helping them build strong, distinctive and effective personal brands.

I’ve been successfully combining marketing, communication and sales for 15 years, implementing projects for various industries. I’m a LinkedIn influencer, a speaker at TEDx and marketing, sales and IT conferences in Poland and abroad.

Julia Izmałkowa

ceo izmałkowa

I’m the founder and CEO of IZMALKOWA, the first strategic and research agency in Europe specializing in the use of the psychology of lies for marketing and business. I’ve developed my own research method – combining ethnography, psychology, and sociology to help companies find strategic insights that are used to create unique communication, innovative products and a more friendly organizational culture.

I’m a psychologist, lecturer and international speaker. I was the only Pole in history to appear as a speaker at Cannes Lions three times. My lectures and workshops also took place at Eurobest, Spikes (Asia), FOM (UK), Lynx (Middle East) and the Flow Festival (India), where I shared the stage with people such as Rodger Frisk (marketing and media strategist of Barak Obama) , W Chan Kim (founder of Blue Ocean Strategy Institute), Charles Adler (founder of Kickstarter), etc.

My goal is to educate in the field of psychology – demonstrate the necessity of using psychology in business and management, and privately I run a blog psychomama_julia, where I promote equal parenting.

KARINA HERTEL

ceo brand lift

I’m the co-founder and managing director of BrandLift, an agency specializing in building relationships between brands and their clients. We effectively connect creators with business as part of campaigns with nano and micro-influencers and the biggest creators.

Thanks to my 15 years of experience in the media, including the position of managing director at Ringier Axel Springer Polska, I know how dynamically the world of marketing is changing thanks to new technologies. BrandLift created an original technological platform that provides, among others: supervision of campaign implementation in real time. In our daily work, we use tools to verify influencers in terms of quality and reach optimization, so that the campaign effects bring maximum benefits to our clients.

We cooperate with the largest brands such as Beiersdorf, Avon, Rossmann, Żabka, BP, Polkomtel, BauschLomb and Warta.